marketing services for busy business owners.
If keeping up with marketing feels overwhelming, you’re not alone. The good news is that you don’t have to do it all yourself. With my marketing services, you’ll feel confident knowing your brand is visible, consistent, and in good hands - so you can focus on what you do best.
you’re great at
what you do.
so let’s make sure people know
about it.
Let me guess, you’re a busy business owner juggling all the things, and marketing has officially become the task you’d rather avoid.
You know it’s important, but you’re ready to hand it off to someone who actually knows their stuff, so you can focus on what you do best.
Outsourcing your marketing might feel like a big step, but once you see the magic it works on your business (and your sanity), you’ll wonder why you didn’t do it sooner.
#1 marketing strategy
Once your brand is clear, the next step is building a marketing strategy that actually works. It’s about finding the right ways to connect with your audience, get your name out there, and inspire action, all in a way that feels aligned and effortless. With a clear plan in place, you’ll feel confident and ready to market your brand with ease.
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Goals: Mapping out your business and marketing goals, all the way from brand awareness to sales
Audit:Reviewing current marketing performance to determine what’s working and what’s not working
Strategy: Recommendations (based on your past performance and goals) to take your brand to the next level
Content: Designing a content plan to help you create on-brand content consistently through the power of repurposing
Systems: Determining the appropriate marketing systems and processes to ensure that content creation is as seamless as possible
Implementation: Creating a plan so that you can effortlessly implement your marketing strategy and become a memorable leader in your industry
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We’ll start with a kick off meeting so that I can get to know your business. I will then present my ideas back to you and we can make a plan that will work for you in the long run.
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Your investment starts at $1.5K. Together, over two weeks, we will build a marketing strategy and system to support you in achieving your goals.
#2 social media marketing
Do you feel like you are drowning in the world of social media? Let me guess, you find it nearly impossible to carve out time for content creation, and when you finally do, you freeze up. On top of the time suck, it’s also a nightmare trying to keep up with new trends and features that never seem to stop.
Handing off your social media management means you can finally catch a breath and focus on what you actually love to do. At the start of every month, we’ll come up with content themes and then you can leave the rest to me so that you no longer have to worry about the nitty gritty.
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Monthly planning meetings – Collaborate on content ideas, campaigns, and upcoming priorities
Monthly performance reports – Insights and analytics to track what’s working and guide future strategies
Content creation – Tailored graphics, captions, and posts that align with your brand voice and goals
Content scheduling – Consistent posting across your chosen three platforms to keep your audience engaged
Content optimisation – Refining posts for the best reach, engagement, and impact
Campaign support – Planning and executing specific campaigns, including promotions or launches
Platform management – Keeping profiles updated and aligned with your branding
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Here’s what a typical month looks like.
monthly check-ins: We’ll meet monthly to review your brand’s performance and brainstorm fresh ideas to keep it growing
tailored content: I’ll create content for the month ahead, and you’ll give it the green light before it goes live
ongoing support: I’ll handle the day-to-day marketing so you can focus on what you do best
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My social media management packages are designed to fit your brand needs, with custom quotes starting from $1K per month. I’ll tailor the package to suit your goals, platforms, and content needs, making sure it’s the perfect fit for your unique business.
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Email marketing
Blog creation & website management
Graphic design
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Community engagement – Responding to comments and messages.
Instagram stories - I believe this always sits best with the business owner to capture the ‘behind the scenes’ component of the brand.
“Darby is a talented brand strategist and a much-valued extension to our team. Aside from being a friendly delight to work with, Darby produces consistent quality work, meets deadlines and is reliable. Her ability to interpret research, findings and customer-supplied information and articulate it effectively into meaningful messages using brand theory and backed by experience, helps us build memorable client brands with her support.”
Rosie & Anthony, founders of Ideapro.
“I recently worked with Darby to create a marketing and content strategy, Darby is a breath of fresh air! The experience that Darby brings to the table is like no other I have worked with before. It has been great working with someone who considers all angles, comes with great ideas and provides really well-thought-out strategy for my unique business approach. I am very happy that I am now able to relax and not worry about content, planning or implementation.”
Natalie, Founder of Beyond CFO
Branding and marketing can feel overwhelming - especially when you’re trying to figure it all out on your own. You’ve watched the YouTube videos, and listened to the podcasts, but somehow, you’re still stuck. In this one-hour brand therapy session, we’ll tackle your biggest roadblocks, problem-solve together, and map out your next steps. You’ll leave feeling clear, confident, and ready to take action without overthinking every move.
#3 brand therapy
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In a Brand Therapy session, we can tackle whatever marketing challenge is keeping you stuck. Whether you need fresh social media ideas, an email marketing plan that actually works, or a strategy to grow your personal brand, we’ll brainstorm, problem-solve, and map out clear next steps that you can confidently put into action.
One-hour Zoom session – a personalised deep dive into your branding or marketing roadblocks
Live strategy & brainstorming – we’ll tackle your biggest pain points and generate clear, actionable ideas
Session recording & notes – So you don’t have to scribble everything down, we’ll make sure you leave with a plan you can actually follow
Next steps guide – after our call, you’ll receive a summary with tailored action steps so you know exactly what to do next to see results
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We’ll start with a quick pre-session questionnaire so I can understand your biggest branding or marketing challenges. Then, we’ll jump on a one-hour Zoom call where we’ll problem-solve together, brainstorm fresh ideas, and create a clear plan that works for you. After our session, you’ll receive a recording and a summary of your next steps so you can move forward with confidence.
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Your investment is $200 for a one-hour Zoom call where we’ll tackle your biggest challenges. By the end of the session, you’ll have clear next steps and a plan tailored to your business.
who are my marketing services designed to support?
Is this you?
✔️ You know marketing is important, but you don’t have the time (or desire) to do it yourself.
✔️ You want your brand to stay visible and consistent without the stress.
✔️You’re tired of second-guessing what to post and want a strategy that actually works.
✔️You want expert support but don’t need a full-time marketing hire.
If you’re nodding along, you’re in the right place!
meet your marketing freelancer.
Managing digital marketing for some of Australia’s most well-known brands has taught me a thing or two about what it takes to stand out and stay top of mind. But what really lights me up? Helping small business owners who’ve left the corporate grind to build something that’s theirs.
You may not have the budget (or the desire) to hire an in-house marketing team, but that doesn’t mean you have to do it all yourself. With a freelance brand marketer in your corner, you’ll always have someone keeping tabs on what’s working, what’s changing, and what needs tweaking so your brand stays visible, consistent, and growing.
Plus, you finally get to hand off those time-consuming marketing tasks, freeing you up to focus on the parts of your business that actually excite you.
finally say
goodbye to your
marketing worries.
No more scrambling for content ideas, second-guessing your strategy, or feeling like you’re constantly behind. With the right marketing support, your brand stays visible, consistent, and positioned for growth without the stress.
Let’s take marketing off your plate so you can focus on what you do best.
burning questions.
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Absolutely! I offer tailored solutions based on where you’re at and what you need—whether that’s a one-time strategy to set you up for success or ongoing support to take marketing off your plate.
Marketing strategies start at $1.5K
Social media management starts at $1K per month
Brand therapy is just $200 per session
Not sure what’s right for you? Let’s chat, and I’ll help you figure out the best fit.
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I specialise in service-based businesses across a wide range of industries including health, fitness professional services, property and landscape design. If you’re unsure if we’re a good fit, let’s chat!
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I’ve worked across all areas of marketing, but social media is where most business owners need the most help - so that’s where I focus. I also offer help with email marketing, blogging, and content creation, so you have everything you need in one place. Whether you’re looking for ongoing management or strategic guidance, I’ll help you create marketing that’s clear, consistent, and completely on-brand.