Brand Strategy

Turn your great business into an irresistible brand that effortlessly attracts your dream clients in new and amazing ways!

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does this sound like you?

You've been in business for a few years but n you’ve hit a plateau because your brand doesn't feel aligned with how you want to be seen by your ideal customers.

You have something really special to share with the world but you feel lost when trying to show up and communicate your message with those who need to hear it.

You know that you need to uplevel your marketing to do to connect with your audience on a deeper level but you don't know where to start.
You might be receiving plenty of referrals, but now you're ready to attract your absolute dream clients through your own brand channels.
You want to stand out from the crowd and become a memorable leader in your industry.

You're ready to add brand personality to your business so that you can stand out from the crowd and have fun doing it!

This is me!

brand strategy is the art of shaping the way people think, feel and talk about your brand.

what's the difference between a branding and marketing?

Learn more about brand strategy

Marketing is flirting, and branding is the reason they fall in love. If you're not seeing results with your marketing efforts, you're probably flirting too hard without creating those emotional foundations first.

Marketing is a critical part of the brand strategy process but it's the icing on the cake. Before trying to find a band-aid fix for your marketing, you need to be crystal clear on your brand. You need to know your DNA, who you want to attract, what makes you special, your unique personality, and your story. From there, you can use marketing strategies to share your business with the world and attract people who are truly aligned with your goals and values.

turn your business into a memorable and loveable brand.

what's involved in a brand strategy project?

Over six weeks, we'll work through the six phases of my brand strategy framework to build your unique brand and marketing strategy. You'll walk away feeling crystal clear on exactly what your brand stands for and how you can stand out in your own unique way, to attract your dream clients!

phase 1.

brand
DNA.

Together we'll unpack the DNA of your brand, your vision, your mission and your core values. Uncovering the DNA of your brand is an important step is establishing your brand foundations and how you are going to communicate in an authentic and unique way.

phase 2.

target
audience.

Getting clear on your target audience is a crucial step in being able to attract the right clients. We'll dive deep into the psychology of human behaviour to determine how your brand can best speak to dream customers in meaningful ways.

phase 3.

brand
positioning.

We'll define where your brand sits in the eyes of your ideal customers and how you want to be perceived. I'll support you in establishing a unique selling point that captures exactly what makes your brand unique and how to captivate your ideal clients with this message.

phase 4.

brand
personality.

Now it's time for the heart and soul of your biz to come to life! We'll use mood boards and post-it notes and brand archetypes to build a brand personality that truly reflects you and how you want to be perceived by your audience.

phase 5.

communication & marketing

We've built an amazing brand strategy together, but now it's time to share it with the world. I'll tailor a content and marketing strategy to help you amplify your brand and reach the right people. You'll walk away knowing exactly how and where to confidently communicate to your audience.

phase 6.

Implementation

The final stage of the brand strategy process is mapping out exactly how to implement the strategy that we have created for your brand. Every brand is different, but if you do require some significant updates (new website, photos, graphics), I have an amazing network of trusted creatives who can support you in taking your strategy and making it a reality.

Let's chat about brand strategy

As host of the podcast brand chats, I have the pleasure of speaking with passionate business owners and industry experts about what it takes to build a stand-out brand and the power of brand in making dreams a reality.

Listening

Listen to brand chats

WhenI initially consulted with Darby, I felt quite overwhelmed with how to articulate my marketing feel for my business. Darby was able to give me clear direction on what steps I needed to take in terms of marketing feel for my brand. She is extremely professional and knowledgeable and I highly recommend her services.

Liezel Henry, Coco Ella Studio

Meet!

darby
lyndon

Working with some of Australia’s most well-known brands has taught me a thing or two about what it takes to make it to the top. But what really lights me up is helping the go-getters who have left their comfort zone to start a business, make a difference and put their stamp on the world.

Chatting with passionate business owners whose eyes light up when they talk about their work, gives me serious goosebumps!

Chat with me

Brand Strategy

does this sound like you?

brand strategy is the art of shaping the way people think, feel and talk about your brand.

what's the difference between a branding and marketing?

turn your business into a memorable and loveable brand.