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Brand Strategy

Turn your great business into an irresistible brand that effortlessly attracts your dream clients in new and amazing ways!


does this sound like you?

  • You've been in business for a few years but n you’ve hit a plateau because your brand doesn't feel aligned with how you want to be seen by your ideal customers. 


  • You have something really special to share with the world but you feel lost when trying to show up and communicate your message with those who need to hear it.

  • You know that you need to uplevel your marketing to do to connect with your audience on a deeper level but you don't know where to start.

  • You might be receiving plenty of referrals, but now you're ready to attract your absolute dream clients through your own brand channels.

  • You want to stand out from the crowd and become a memorable leader in your industry.

  • You're ready to add brand personality to your business so that you can stand out from the crowd and have fun doing it! 

brand strategy is the art of shaping the way people think, feel and talk about your brand.

what's the difference between a branding and marketing?

Marketing is flirting, and branding is the reason they fall in love. If you're not seeing results with your marketing efforts, you're probably flirting too hard without creating those emotional foundations first. 

Marketing is a critical part of the brand strategy process but it's the icing on the cake. Before trying to find a band-aid fix for your marketing, you need to be crystal clear on your brand. You need to know your DNA, who you want to attract, what makes you special, your unique personality, and your story. From there, you can use marketing strategies to share your business with the world and attract people who are truly aligned with your goals and values.


turn your business into a memorable and loveable brand. 


what's involved in a brand strategy project?

Over six weeks, we'll work through the six phases of my brand strategy framework to build your unique brand and marketing strategy. You'll walk away feeling crystal clear on exactly what your brand stands for and how you can stand out in your own unique way, to attract your dream clients!

As host of the podcast brand chats, I have the pleasure of speaking with passionate business owners and industry experts about what it takes to build a stand-out brand and the power of brand in making dreams a reality.


WhenI initially consulted with Darby, I felt quite overwhelmed with how to articulate my marketing feel for my business. Darby was able to give me clear direction on what steps I needed to take in terms of marketing feel for my brand. She is extremely professional and knowledgeable and I highly recommend her services.

Liezel Henry, Coco Ella Studio




Working with some of Australia’s most well-known brands has taught me a thing or two about what it takes to make it to the top. But what really lights me up is helping the go-getters who have left their comfort zone to start a business, make a difference and put their stamp on the world.


Chatting with passionate business owners whose eyes light up when they talk about their work, gives me serious goosebumps!

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