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brand DNA workbook!

Your brand DNA includes the fundamental makeup of your brand including your purpose, vision, mission and values. These foundations should guide all other elements of your brand including the way that you communicate, your brand personality and your content. Use this workbook to help you discover the different elements that form your unique brand DNA.

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Getting clear on your brand DNA will allow you to craft messaging that attracts like-minded clients and partnerships!​ It's the first and one of the most important steps in building a stand-out brand!

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  • Brand purpose

  • Vision statement

  • Mission statement

  • Brand values

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