brand chats podcast.
demystifying the
branding world.
On the brand chats podcast, I unpack the big wide world of branding! Think of it as your go-to place for branding tips and inspo.
Every other week, we take a deep dive into various elements of brand building, chatting with industry experts and small business owners who've cracked the code and are here to spill their secrets.
Plus, as a brand strategist, I'll chime in with my advice and timely tips to help you navigate the complex world of brand building in the small business world.
Some of your favourite guest episodes
I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all! We are chatting about what types of businesses thrive on TikTok, the benefits of using TikTok as a brand tool, how to create compelling stories, staying consistent and so much more!
In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year. We chat about the Allknd brand evolution as well as Milly’s personal branding journey.
In this ‘behind the brand’ chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution. When Crocs first launched, they were considered a daggy brand. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs. In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose.
In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School. Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand. We chat about juggling the business world, brand-building, parenting, partnerships and all of the things!
In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap. We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy.
In this episode, I'm chatting with Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard. In the world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!
In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal. We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that there are things in life that are too good to be wasted.
In this chat, I am speaking to Productivity Queen Christie Flora about about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves and organising a schedule that sets your future self up for success. We chat about setting targets, working at the time of day that suits your productivity, and how you can tap into your menstrual cycle to organise your schedule.
In this episode, I'm chatting with the wonderful Karen Hollenbach and we are demystifying the world of LinkedIn! Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out there'. Karen shares her insights into thoughts on showing up meaningful and the importance of patience as well as leaning into what feels right.
In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare. In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful without Zoe’s personal brand and what the future holds for this powerhouse brand!
In this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette. Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. In this episode, we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi shares her insights into how you can utilise AI tools to run and market your business, as well as what we all need to be aware of when using AI to build a brand.
Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact. In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the difference between investing and costs within your branding and marketing, as well as tips to help small business owners navigate these challenging economic times.
meet your host
meet your host
I’m Darby, a brand builder, pasta lover and small business cheerleader. I work with crazy-talented service providers who are amazing at what they do and are ready to let their dream clients know about it!
Say goodbye to those not-so-dreamy referrals by building a strategy-led brand that oozes personality and shows up in meaningful ways.
