Jan 255 minBrand StrategyTo niche or not to niche?A conversation that always comes up when talking about brand positioning is whether to niche or not to niche. Niching is all about focusing
May 22, 20224 minBrand StrategyDoes every business need a brand strategy? Does every business need a brand strategy? The short answer is no. Brand strategy is the art of shaping the way people think, feel and...